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Content strategists are in such high demand because they are the ones who connect with consumers and generate leads by presenting relevant content through blog posts, tweets, YouTube videos, and more. 

The content strategist job description includes planning and developing content strategies that use content as a way of meeting the needs of both businesses and users.  

A content strategist job description constitutes planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs. The strategist's main job is to develop a content strategy that conforms to and sets out to achieve business goals. Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 

The main focus of the content strategist job description is content planning, which includes content creation, curation, planning, and research. As a strategist, you will have to brainstorm creative ways of engaging the audience online and produce those engaging content types.

Ultimately, it will be your duty to ensure web content aligns with the brand and adds value to existing and prospective clients. The aim of an effective content strategy is to drive inbound traffic into the brand website and encourage the reader to take a profitable business action.  

The content strategist role requires excellent writing skills, client-facing skills, and significant SEO knowledge. The strategist must work with the organization's content management system, web analytics platform, SEO research software, and other tools that aid the content planning and publication process.

They collect information about the different types of customer personas the business is targeting; perform extensive research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers. 



Performing exhaustive research to gain in-depth knowledge of all customer personas


Performing extensive research and analysis on consumer thoughts and trends


Creating specifications and content appropriate for the brand's customer personas


Strategizing content pillars and sub pillars


Planning the editorial calendar and content proposition


Collaborating with content management teams, creative teams, and writers to implement the strategy


Overseeing writing style and tone for all content


Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed


Developing editorial strategy, so content is consistent across all delivery platforms


Conducting periodic content audits


Tracking and calculating content ROI


Ensuring that content strategy meets business objectives


Strategizing and improving content delivery and promotion


Analyzing content marketing strategy to evaluate whether it's working or not.


Creating target audience profiles


Learning their priorities and content needs


Creating and managing social media campaigns


Managing content marketing campaigns


Implementing best SEO practices


Building strategic partnerships

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